Free tool · Instagram, TikTok, Facebook · 2026 dataBest time to post
When does your audience engage most? Get this week's best hours, in their time zone and yours.
100% freeNo sign-up2 billion engagements analysed24 time zones
Platform
Your time zone: . Times are the audience's local time, as in the source study.
Best windows this week
| Day | Audience time | Your time |
|---|
Source: Sprout Social (2026).
How it works
- Pick the platform and the country your audience is in.
- Read the best window for each day, in their local time.
- Posting from elsewhere? The table also converts it to your time zone.
The short version, 2026
| Platform | Best days | Best hours |
|---|---|---|
| Tue, Wed | 1-7 p.m. | |
| TikTok | Tue-Thu | 2-6 p.m. |
| Tue, Wed | 12-8 p.m. | |
| Weakest | Sat, Sun | avoid |
Audience local time. Based on nearly 2 billion engagements across 307,000 profiles, Nov 27, 2025 - Feb 27, 2026. Sources: Sprout Social, best times to post on Instagram, TikTok and Facebook (updated March 2026).
Questions
What is the best time to post on Instagram in 2026?
Weekday afternoons in your audience's local time: Monday 2-4 p.m., Tuesday 1-7 p.m., Wednesday 12-9 p.m. and Thursday 12-2 p.m. Tuesday and Wednesday are the strongest days, weekends the weakest (Sprout Social, 2026).
What is the best time to post on TikTok?
Tuesday to Thursday between 2 and 6 p.m. local time is the strongest window; weekends are best avoided (Sprout Social, 2026).
What is the best time to post on Facebook?
Tuesday and Wednesday from 12 to 8 p.m., plus Monday 12-1 p.m. and Thursday 12-2 p.m. and 8 p.m., in your audience's local time. Sunday is the weakest day (Sprout Social, 2026).
Should I trust these times for my own account?
Use them as a starting point. They come from billions of interactions across many accounts; your own audience may differ. Post in these windows for a few weeks and keep the slots that work best for you.
Posting for clients? Set automatic likes for every new post once per account, and they start a set time after the post goes live.
See the SMM panel for agencies