Free tool · Instagram, TikTok, YouTubeSponsored post rate calculator
A brand asked for your price, or you are about to pay a creator? Get a fair range from the account's followers, engagement and views, based on 2026 rates.
100% freeNo sign-up2026 ratesUSD and TL
Format
Engagement rate unknown? Calculate it here.
How the price is worked out
- Followers set the range: the 2026 range for the account's tier and format.
- Position in the tier: an account near the top of its tier is priced near the top of the range.
- Engagement adjusts it: compared with accounts of the same size.
- Views cross-check it: about $5-25 per 1,000 views; for YouTube this is the main measure.
2026 rates per post (USD)
| Followers | Instagram post | TikTok video |
|---|---|---|
| 1K-10K | $10-100 | $50-200 |
| 10K-100K | $100-500 | $200-800 |
| 100K-500K | $500-5,000 | $800-5,000 |
| 500K-1M | $5,000-10,000 | |
| 1M+ | $10,000+ | $5,000-50,000+ |
Sources: Influencer Marketing Hub, Instagram rates 2026, TikTok rates 2026; engagement benchmarks: SociaVault Labs 2026. Planning ranges, not a rate card: the niche, audience country and the brief change the final price.
Questions
How much does an Instagram sponsored post cost?
As a 2026 guide: under 10,000 followers about $10-100 per post, 10,000-100,000 about $100-500, 100,000-500,000 about $500-5,000, 500,000-1M about $5,000-10,000 and over 1M from $10,000 (Influencer Marketing Hub). Engagement, audience country and the brief move the price within these ranges.
How much does a TikTok sponsored video cost?
About $50-200 for 1,000-10,000 followers, $200-800 for 10,000-100,000, $800-5,000 for 100,000-1M and $5,000-50,000+ above 1M (Influencer Marketing Hub, 2026).
Why does engagement change the price?
A brand pays for people who see and react to the post. An account with engagement in the top quarter for its size delivers more of that than one with the same followers and weak engagement, so it can ask more.
Are these prices valid in Turkey?
The benchmarks come mostly from US and European campaigns, and prices differ by country. Use the range as a starting point, and enter the dollar rate to see it in Turkish lira.
Managing creators or client accounts? Followers, likes and views for Instagram, TikTok, YouTube and Facebook, each service with its estimated delivery time.
See the SMM services